Zeta Tau Alpha
Zeta Tau Alpha
Gamma Rho Chapter // Auburn University

breast cancer awareness & Education

Philanthropy and service play a major role in the life of a Zeta Tau Alpha member. It is one of the most important... and fun aspects of sorority life. Since adoption as the Fraternity's national philanthropy in 1992, the focus of Breast Cancer research, education, screening and treatment has brought enthusiastic support from Alumnae and collegians, whose mothers, grandmothers, sisters and friends have been touched by the disease.

Gamma Rho projects

Big Man on Campus Pageant
Each spring, the Gamma Rho chapter sponsors Big Man on Campus, an all male beauty pageant. The contestants compete in an opening number, talent, formal wear, and on-stage question. Big Man on Campus is a popular campus event that generates excitement in our community each year. Our 2018 Big Man On Campus event raised over $75,000 for our philanthropy. This year, we raised over $77,000 for our 2019 BMOC!
Thanks to all our sisters, local businesses, and our Zeta Tau Alpha alumnae for all your hard work! Check out 2016's promo video for Big Man on Campus below! 

Auburn "Pink Out" Baseball Game

Every year, different Auburn Athletics pair up with Zeta and hold a "Pink Out” game. . This past spring, we partnered with the Auburn Baseball team for the first time, and passed out fact cards and pink ribbons to help spread Breast Cancer Awareness and Education!

Play4Kay Women’s Basketball Game

Kay Yow was a former North Carolina State University head women’s basketball coach who was first diagnosed with breast cancer in 1987 and passed away in 2009 after facing her third battle with the disease.  The Kay Yow Cancer Fund partnered with Women’s Basketball Coaches Association and created a basketball game in her honor.  Many schools celebrate her life in this way and this year, Auburn University’s Women’s Basketball team took part and we were invited to attend to help spread the word on breast cancer education and awareness.

Cookout for a Cure

This October, the Auburn Zetas hosted a cookout with live music to raise money for breast cancer and encourage awareness. 



Think Pink® –Think Pink® is the umbrella theme for all of our breast cancer education and awareness projects. Chapters distribute Think Pink® ribbons, breast self-examination (BSE) calendar stickers and breast health tip cards throughout the year.

National Think Pink Partners Zeta Tau Alpha partners on a national level with several prestigious organizations in the fight against breast cancer.

American Cancer Society®: Through our premier partnership with American Cancer Society®, ZTA is the National Survivor Ambassador of Making Strides Against Breast Cancer®. At the nearly 300 Making Strides walks held each October in communities across the country, Zetas provide assistance and focus on survivor recognition. Over time, we will help grow the survivor recognition program at these events.

National Football League: Since 1999, Zeta Tau Alpha alumnae and collegiate members have worked with all 32 NFL teams to increase awareness of breast cancer at professional football games. ZTA is an official fan outreach partner of the National Football League. Beginning with the Washington Redskins in 1999, Zetas have helped spread the message of breast cancer awareness to over 5 million football fans across the country.

Bright Pink®: To educate, equip and empower our members to be advocates for their own breast and ovarian health, we’ve partnered with Bright Pink®, a national nonprofit organization focused on prevention and early detection of breast and ovarian cancer. We bring the Brighten Up® Educational Workshop to each of our collegiate chapters. Interested alumnae chapters are encouraged to join collegians for this fun and informative workshop. We plan to grow this program over time to include Panhellenic women and others in the campus community.

Breast Cancer Awareness Month – October is Breast Cancer Awareness Month, and across the country, members of Zeta Tau Alpha hold special events to increase awareness about early detection and to raise funds for education and research.

Pink Out – Each year, Zeta Tau Alpha chapters across the country host Think Pink® or Pink Out games with their university athletic departments to raise awareness for breast cancer.